Turning Up the Heat: How we Took Flax Steakhouse to the Next Level!

Another Bite Club success story? Say hello to Flax Steakhouse, a local legend in Broughshane, serving up award-winning steaks and flame-grilled goodness on the daily. Flax had it all: loyal diners, a packed-out restaurant, and a killer reputation.

But their social media? Not quite as sizzling…

They found us the same way many do, through a referral. And yep, we love a good referral. It means we’re doing the kind of work that gets people talking!

Flax was booming, but their socials didn’t reflect the quality of the food or the experience. People were already coming through the doors, sure, but what about reaching beyond the local crowd? What about becoming a destination?

That’s where Bite Club came in..

BEFORE

Word of Mouth Worked—But the Feed Didn’t

Flax had the kind of reputation most restaurants dream of. Word of mouth kept them busy. But the missing piece? A proper content strategy and brand strategy.

There was no clear visual identity, no cohesive tone of voice, and no way for new customers to sample the vibe before booking. Worst of all—there was no booking option from their social channels.

We fixed all of that. Fast.

AFTER

Prime-Cut Content, Ready to Serve

We grilled up a content and brand strategy as bold as their flavours. Leveraging social media marketing trends, slick visuals, and strategic storytelling, we made Flax look as good online as the food tastes in person.

We created a scroll-stopping content experience, from updated highlights and an easy booking system to visuals that actually do the food justice. It wasn’t just about looking good, it was about turning heads and growing reach.

“Our great food and service are finally being showcased the way they deserve to be — and it’s had a real impact on footfall.”

— Daryl Adams, Owner

The Results? Carnivorous.

🔥 170,000 organic views in under a month
📈 32,600% increase in net interactions (yes, really)
🚀 542% boost in reach
🔔 Strong growth in Facebook and Instagram followers
👀 Real-world buzz—with other local businesses asking, "Who’s running Flax’s socials?"

Don’t sleep on your socials. In the hospitality game, your online presence is your front door. As a leading content agency, Bite Club Marketing helps food and drink brands build scroll-stopping content, consistent voice, and powerful social media management strategies that drive real results.

Let’s make your business unmissable. Ready to level up? Let's chat.